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Your businesses culture is an invisible yet powerful force. It shapes how employees interact, how decisions are made and how challenges are approached. It’s the collective values, behaviours and norms shared by people in the organisation, influencing everything from dress code and working habits through to customer service and ethics.


It is fair to say that, at Brand Experiences, we are fascinated by organisational culture. Partially because we know the huge impact a positive culture can have on the success of an organisation, but also because it is one of the most misunderstood areas of business. Your culture is organic and virtually impossible to control. In fact, trying to dictate your corporate culture will be detrimental to your business.

Then there are subcultures to consider. While it is sensible to have a common culture throughout the organisation when it comes to key elements like purpose, values and ethics; you might want to encourage different behaviours across different departments. For example, the norms and rituals in the Sales team could be very different to the Customer Service or Finance teams. The same could apply to different geographical regions.

Organisational culture is not just an internal matter as it also resonates outwards to all stakeholders, affecting every aspect of your operations from employee engagement to customer satisfaction. Investing in and nurturing a positive and strong organisational culture is vital for any business striving for long term success and resilience.


Culture Flywheel

Our approach

At Brand Experiences, we believe that the best results are achieved when organisations take a continuous improvement approach to their culture. This approach has the added advantage of fostering a culture of innovation and change.

We like to think about culture as a flywheel for your business. A positive culture will accelerate your performance across all aspects of the organisation, whereas a negative culture will hold you back. And a toxic culture can be fatal.

We have developed a Culture Flywheel to assist organisations to implement improvements to their culture. It consists of 5 stages: 


Understand the current state of organisational culture and where improvements can be made. Benchmark performance to establish a baseline.


Identify where and how improvements will be made, obtain key stakeholder buy-in and budgetary approval.


Implement the proposed improvements including pulling the right team together to deliver a successful outcome.


Supporting the rollout of improvements with communications and training to ensure new processes are successfully adopted.


Quantify the improvements and publicise the results. Ensure that improvements are embedded and become Business As Usual (BAU).

The flywheel is then repeated for each round of improvements.

We can also facilitate a programme of workshops to introduce some of the key components of a business culture including:

  • Purpose
  • Values
  • Psychological Safety
  • Feedback
  • Rituals
  • Meetings
  • Decision Making
  • Norms & Rules
  • Communication
  • Working Practices

While we recommend a long-term continuous improvement approach, we also acknowledge the need for some quick wins to set the right tone for what is to follow.

By far our most powerful tool in this context is our employee motivation platform - mojo, which supports a culture change programme by putting your people at the heart of it:

  • Understanding what motivates your employees is key to putting the right change and transformation teams together and will also allow the rollout programme to be tailored for different employee archetypes.
  • Mojo improves employee wellbeing and resilience to reduce burnout and other factors that will undermine your culture change efforts.
  • The more motivated your people are, the more likely they are to engage with innovation, change and transformation.
  • Mojo supports diverse and inclusive workplaces by celebrating each employees individual intrinsic motivators and strengths.



Mojo delivers a number of unique benefits for any organisation that cares about its employees.
These include:
<li>Improved employee motivation, wellbeing and resilience</li>
<li>Sustainable productivity growth</li>
<li>Talent attraction & retention</li>
<li>Better customer service</li>
<li>The Human Energy Transition<br>
(from Extrinsic to Intrinsic motivation)</li>

Mojo is our online employee motivation platform that drives productivity, wellbeing and resilience

Mojo delivers a number of unique benefits for any organisation that cares about its employees. These include:
  • Improved employee motivation, wellbeing and resilience
  • Sustainable productivity growth
  • Talent attraction & retention
  • Better customer service
  • The Human Energy Transition
    (from Extrinsic to Intrinsic motivation)


Organisational culture is a complex and multifaceted concept that plays a crucial role in shaping the work environment and influencing employee behaviour and performance. A positive and strong organisational culture can lead to increased employee engagement, higher job satisfaction, and better overall performance, while a negative or toxic culture can lead to low morale, high turnover, and poor performance. Building and sustaining a positive organisational culture requires conscious effort, strong leadership, and ongoing attention to the values, behaviours, and practices that define the organisation.