Supporting One Housing's business transformation
Brand Experiences were contacted to provide creative direction and comms support for One Housing’s business transformation programme, One Future. We delivered a multi-channel campaign that has received many award nominations.
About One Housing
One Housing develop homes for rent, shared ownership and private sale and provide services, care and support to thousands of people at home and in their local communities. They manage around 16,000 homes across London and surrounding counties, and care for over 11,500 people, helping them live independently. They have around 1,700 employees.
The requirement
One Future had previously had a launch of sorts, but the messages had not landed, as people thought it was an IT transformation programme that was unlikely to require their involvement. Speed was of the essence, as the campaign had to be launched at the people managers conference, just six weeks after the initial contact.
The solution
One Future had previously had a launch of sorts, but the messages had not landed, as people thought it was an IT transformation programme that was unlikely to require their involvement. Speed was of the essence, as the campaign had to be launched at the people managers conference, just six weeks after the initial contact.
Getting the buy-in from employees
A major aim was to encourage employee involvement and participation. For One Future to be a success, the enthusiasm and commitment of the employees was required. To help make clear their role in the programme, the concept of Gamechangers was introduced. Any employee can nominate anyone they feel has gone above and beyond in the cause of the programme, with the project team then selecting quarterly Gamechangers.
An ‘Out of the blocks’ video was produced using the sports performance analogy at an individual level. It was first shown at the people managers conference, #oneconf, and was so well received that it recieved an encore! The video was then shared on the intranet and at Exec Roadshows, with great feedback.
The creative approach to phase three
One Housing had all these new tools and processes, but in order for the programme to succeed, these needed to be fully utilised. So, we came up with the theme: Realising our potential. We continued the sports theme and produced posters and a video with the overarching message that you can have all the best tools and equipment in the world, but success is reliant on the attitude of the people using them.
What they said
Don’t just take our word for it! Watch the video above to find out what One Housing thought about working with us.