EXclusive News – May 2025
Introduction
This month we bring you a quick demo of mojo, chat Employee Lifecycles and invite you to an EX summer social. We’re EXcited to bring you this newsletter and if you find it useful, do share it with your networks.
Mojo in six minutes
We’re aware that people are very busy, so we’ve produced a quick demo of mojo so you can get an overview of how it works and how it supports ongoing improvements. You can view the demo here. If, after watching, you’d like a more extensive tour, contact us via: hello@mapmymojo.com.
Free download: The Employee Experience Opportunity Toolkit
If you want to jump right in and get cracking with EX improvements, then the toolkit is for you. It covers how to create:
- the employee lifecycle
- the moments that matter
- journey maps
- employee archetypes
- empathy maps
The download page also includes some handy how-to videos.
Why the employee lifecycle deserves as much attention as the customer lifecycle
Most organisations obsess over the customer lifecycle—and rightly so. But what about the employee lifecycle?
The employee lifecycle covers every interaction between an individual and your organisation—from the moment they encounter your brand to long after they leave. It’s not just about onboarding or exit interviews—it’s about shaping meaningful experiences across every stage to boost engagement, brand loyalty, and advocacy.
Publishing a clear, defined employee lifecycle internally does more than create alignment—it helps teams understand that EX starts before day one and continues beyond the last salary. Done right, it helps you:
- Prioritise experience improvements based on impact
- Achieve quick wins in areas of greatest need
- Build loyalty, referrals, and even future sales from alumni
At Brand Experiences, we help organisations map and design their employee lifecycle—from strategy through to beautifully crafted visual assets—within two weeks. Packages start at £1,000
Because - just like your best customers - your employees deserve to be surprised, delighted, and inspired.
Click here for more details.
EX summer social
Our Director of Employee Experience, Nicholas Wardle, will be co-hosting this event in Central London in June. It’s free to attend but numbers are limited. You can reserve your spot here.
You can stay up-to-date with all things EX by following Brand Experiences on LinkedIn or via our website. You can also follow mojo on LinkedIn or via the website.