How to write an Employee Experience strategy

2 Minutes
Setting the route for your journey to EX success.

Once you’ve selected your core Employee Experience (EX) team – involving representatives from across the organisation - and have undertaken an EX Audit, the next step is the EX strategy.

It’s important to have a clear definition of what you are trying to achieve, so the EX team should define the EX strategy—or review the strategy if one already exists.

Working on the EX strategy will also help to get the team on the same page by providing a forum to discuss the different views and priorities of the group and agree a united approach to move forward with.

As we have said many times, we see EX and CX as two sides of the same coin and therefore it will come as no surprise that the methodology we suggest for the EX strategy is the same one we use for CX strategy—we call it BASICS—and it goes like this:



We recommend workshopping these elements and having three workshops as follows:

  • Workshop 1—Brand and Audiences
  • Workshop 2—Stories and Interactions
  • Workshop 3—Content and Systems

Your published EX strategy should include a high-level roadmap showing key objectives, milestones, and deliverables. During the implementation phase, activities that align with the strategy should take priority and the EX strategy can often be a useful tool to help resolve any conflicts that arise along the way.

As each EX strategy will be unique, it’s futile giving you an example of one here. We certainly don’t advocate a ‘boilerplate’ approach and think you should be wary of anyone who does!

If you would like to understand more about developing an EX Strategy, then do get in touch.

For more on Employee Experience strategies, view this page.

Sign up for our newsletter and alerts.

Related Insights

What is ESG?

The ESG criteria serve as a guiding light for companies navigating the intricate pathways of sustainable operations.
3 Minutes

Employee Experience industry useful reports – February 2024

Here’s links to recent reports we’ve come across that we’ve found interesting and some of our key takeaways from them.
3 Minutes

The employee survey results are in—now what?

Employee surveys fail when leaders are not seen to be acting upon the results. Sometimes this is because they choose to do nothing with them; other times they take action, but fail to communicate success stories. So, it is vital to share progress with your employees.
3 Minutes

Employee Surveys should not be about 'the number'

The figure everyone looks at first is the overall engagement/satisfaction figure - but is this a true picture?
3 Minutes

Would you like to speak to one of our experts?