EXclusive News – May 2024

Customer Experience Strategy: If you leave your CX to chance then anything can happen. We can support you in crafting bespoke strategies that attract, nurture, convert, and retain the right customers for your business. The goal being to create a customer journey that not only meets but exceeds expectations at every touchpoint - to ensure they come back time and time again. Find out more.

Website Design & Development: Your website is a is an essential tool for brand awareness and lead generation. We specialise in creating websites for organisations who are thought leaders in their industry, with content rich sites that establish domain authority with organic search engine optimisation (SEO). If you want to outrank your competitors without having to outbid them on advertising then our Pillar Based Marketing approach is an ideal strategy to adopt. The right website will pay for itself many times over. Find out more.

The Employee Experience Opportunity ROI calculator: If you're struggling to build the business case for investment in EX, then we recommend utilising the EXO ROI Calculator to show how EX activities correlate to the bottom line. Senior leaders and budget holders love numbers and the calculator will allow you to build a business case based on your specific organisation that is backed up with real numbers. The beauty of it, is that it is not generic; you can use data about your own organisation. Find out more.

You can view the whole range of our current services on our website.

Mojo motivator of the month – The Spirit

There are nine recognised intrinsic motivators. This month we focus upon ‘The Spirit’.

The Spirit, desires freedom and autonomy. They're independent and like to be able to make key decisions for themselves. Restrictions and procedures irritate them - and they definitely don't like being micro-managed.

If you have employees for which the above resonates, then you may wish to consider the following motivation strategies on an individual, team or organisation-wide basis.

Individual (What they can proactively do)

• Spirits should think of themselves as the CEO of their own company, with their employer as their biggest customer
• They should embrace informality and create a relaxed working environment
• Define values and envision the future
• Evaluate opportunities in terms of the freedom and flexibility they offer

Team (How the manager and colleagues can support)

• Encourage the team to see itself as a self-managing body
• Increase decision-making authority and delegate tasks
• Give employees control over their time and create a relaxed working environment
• Introduce 'dress down' days and consider remote working options
• Allow the team dedicated time to pursue their own projects and research

Organisation (What high-level activities can support)

• Develop a strong vision and communicate it throughout the organisation
• Streamline processes and reduce bureaucracy
• Empower employees by increasing their decision-making authority
• Encourage people to adopt the mindset of being their own business leaders
• Create a relaxed working environment

If you’d like to understand more about intrinsic motivation, then view the mojo website or get in touch via: mojo@brandexperiences.com.

Helping Ground Control reach their brand goals

A website is more than just an online presence; it's a digital representation of your brand and a vital tool for communication, engagement and business growth. We worked with Ground Control on  a new Umbraco website, which has a cutting-edge design, is highly functional, user-friendly, and scalable.

Monetising the Employee Experience

This book, co-written by Mike Sharples and Nicholas Wardle, is a practical guide on how to build the case for investment in EX, how to achieve senior leadership buy-in, and the tools you’ll need to develop a winning culture.

A reviewer said:

"With so many competing interests vying for corporate budgets, it is refreshing to see a compelling connection between employee experience and the bottom line. This book makes the business case in a way that should force every CEO to sit up and take notice. I thoroughly recommend it!”

You can purchase your copy here.

EX industry useful reports – May 2024

Just in case you missed them, here’s a round-up of some recent reports we think you may find useful. This month we feature reports from WtW, Appspace and HR Leaders.

You can stay up-to-date with all things EX by following Brand Experiences on LinkedIn or via our website.