Employee Experience (EX) Strategy

It’s important to have a clear definition of what you are trying to achieve, and for this you need an EX strategy. We’ve developed a methodology for writing EX strategies called BASICS: Brand, Audience, Stories, Interactions, Content, Systems.

BASICS EX methodology

During the implementation phase, activities that align with the strategy should take priority and the EX strategy can often be a useful tool to help resolve any conflicts that arise along the way.

What will you get from the strategy?

  • A high-level roadmap showing key objectives, milestones, deliverables, and activities designed for continuous EX improvements

How much does it cost and how long will it take?

It depends upon the size and scale of the organisation and the urgency. We can offer flexible packages where we are more ‘hands on’ or ‘hands off’.  To give some examples:

  • We produced a strategy for an organisation of 1,500 people within two weeks for a cost of £7,500
  • We produced a strategy for an organisation of 6,000 people within three weeks for a cost of £9,750

Related Services

Employee Lifecycle Development

To define the potential scope of your Employee Experience (EX) activities over the long term, the place to start is to define the overall Employee Lifecycle.

Candidate Experience

The way you treat candidates during the recruitment process says a lot about how you care for your people.

The employee experience opportunity & ROI calculator

This tool is designed to help demonstrate the business case for investing in your people and secure the budget necessary to make a real difference.

Employee Value Proposition

Your EVP is the value that an employee can expect to receive in return for their performance at work and along with the employer brand is a key element in attracting the right people.

Business Change & Transformation

Many organisations are seeking significant business improvements through change and transformation programmes that rely on employee engagement and adoption to be successful. We support these initiatives to achieve quicker and better results.
Kay Harper
Kay Harper
Employee Engagement Manager
UCAS

Nicholas helped us to kick off our employee experience work at our away day - it was invaluable to have an expert shape initial engagement with the team rather than me leading as I was just learning myself! It wasn’t just about the workshop though as there was wrap-around support to ensure we brought the team with us on what employee experience is and how to do it well and how we might move forwards on next steps, such as an initial presentation and teaser video in advance of the workshop.

As a result of the workshop and follow-up guidance, plus generously sharing some helpful excerpts from the Brand Experiences book, we worked as a team to define our employee journey, the moments that matter and our target areas for improvement. We’ve now kickstarted a piece of work to re-design onboarding and people from across the team are involved.

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