Helping Al Mulla shape their Employee Experience

Putting people first

Brand Experiences were commissioned by Al Mulla Group (AMG) to undertake an EX Audit to assess the current state and attitudes towards their employee experiences, and then produce a report to provide recommendations and highlight best practices to improve employee engagement and performance across AMG. The activities included both qualitative and quantitative research involving employees from the Executive Team through to Managers.

It was decided that to get the best results, the EX Audit should include face to face focus groups and interviews. During a week spent with AMG in Kuwait the following activities were undertaken:

- 13 Focus Groups
- 10 One to One interviews
- 1 Pulse Survey

To maximise participation, Brand Experiences also supported AMG with the internal communications for the project - from raising awareness through to focus groups and interview invites.

During the week there were

Al mulla figures

The research culminated in a comprehensive report which identified eight main themes where potential improvements could be made and each theme was accompanied by a clear set of recommended actions along with estimated budgets. 

The recommendations all align with AMG’s values of excellence, professionalism and innovation.


Al Mulla Report cover

Brand Experiences returned to Kuwait to present the findings and  recommendations to Mr Talal Al Mulla, the group CEO. We look forward to supporting AMG with their EX efforts moving forward.

You can read more about EX Audits here.



About Al Mulla Group
Al Mulla Group is one of the largest diversified privately held business groups headquartered in Kuwait, driven by over 15,000 people from more than 35 countries. Through affiliations with over 40 companies and subsidiaries and exclusively representing over 200 world-class global brands, Al Mulla Group runs a diverse portfolio of business operations in numerous domains including: Automotive distribution and servicing, Money Exchange, Engineering, Real Estate and much more.


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