EXclusive News – July 2025
Introduction
Welcome to the latest edition of EXclusive News, produced by Brand Experiences. This month we show you how to highlight the requirement for culture investment, spotlight our Employee Experience Masterclass, suggest an activity to power up your team, and share some brand new articles. We’re EXcited to bring you this newsletter and if you find it useful, do share it with your networks.
Building the business case for investment in your culture

Think of your CFO. Which of these would more likely gain their attention in relation to investment:
- Quoting global low engagement figures, published by a management consultancy
- Providing employee survey scores which indicate employee dissatisfaction
- Displaying how investing in your culture can save the organisation serious money
If you want to prove the compelling ROI of investing in your employees above and beyond salaries and on-costs then utilise the EXOpportunity Calculator™.
The calculator proves the ROI by using an organisation’s own figures about its own people so that senior leaders can see the impact of a motivated, productive workforce.
The below is indicative of what the results show for an organisation of 1,000 employees.

- Spending £50k per month on recruitment? Surely there's a saving to be had there?
- Losing £400k per month on sickness? Surely that's worth trying to reduce?
- £900k per month of unproductive time? Wow.
- Over £1m of lost revenue each and every month?
You want to achieve business growth? Then doesn't this seem a sensible place to begin? You really do only need to invest a small fraction of the potential benefit to realise the opportunity.
Go on, give it a try for yourself.
Not sure where to begin with your EX improvement journey?

If you would like to learn how to create great experiences for your employees, then you need our Employee Experience Masterclass.
This one-day course covers:
- Practical advice and tools that will enable you to achieve buy-in from your leadership team and ways to quantify the ROI of EX
- How to find your competitive edge by focussing on what employees really want
- Ways in which to step into the shoes of your employees and understand how they're feeling at key moments on the Employee Lifecycle
- Gaining an understanding of the kinds of people you want in certain job roles – which will help you to recruit the right people
- Creating those all-important Moments that Matter to surprise and delight your employees - which should boost retention efforts
- Uncovering areas for improvement
- And more...
Prices depends on the number of delegates and the location - but are typically £495/person. We can come to you or you can come to us. We’re flexible like that.
Power up your team into 2026 and beyond

To get the best out of your people, you first need to understand what motivates them. Fully motivated employees are not only more productive and high-performing, they will also be more resilient and be in a better wellbeing place.
In these Mojo Team Building Events, your teams will:
- Understand the importance and impact of motivation in the workplace
- Learn the ROI of the Employee Experience
- Take a mojo map to understand their intrinsic motivators and current levels of motivation
- View a team map to understand each other's motivators; and discuss where people complement each other, where they could clash, and any gaps within the team
- Work together to create a better work environment, based around people’s motivators
The events are around 3 hours in duration (including breaks); clients are welcome to have lunch in the middle and make the event a full day.
Feedback from previous mojo events includes:
- It gives me a clear roadmap to deal with my team members; considering the motivation factors and have a healthy environment
- It gave the ability to understand what makes me and my teams' the way we are and to celebrate our differences
- Mojo will help anyone to better understand their priorities and build a strategy to achieve personal and organisational goals
Cost:
- £1250 for up to 10 people online
- £1750 for up to 10 people in-person
(These include the cost of a mojo map per person. Fair expenses may be charged if high travel costs would be incurred.)
Contact mojo@brandexperiences.com for more details and to book.
Fresh thinking

Below are links to the latest articles on our Brand Experiences website:
- Employee Experience lessons from Jurgen Klinsmann
- Alumni: A potential cash cow
- Culture change: If you open a bottle of sparkling water and then leave it, it goes flat
You can stay up-to-date with all things EX by following Brand Experiences on LinkedIn or via our website. You can also follow mojo on LinkedIn or via the website.