EXclusive News – February 2024

3 Minutes
Welcome to the latest edition of EXclusive News, produced by Brand Experiences.


Welcome to the latest edition of EXclusive News, brought to you by Brand Experiences. This month we showcase some of our super services, discuss Defenders, share how you can obtain budget for Employee Experience initiatives, and more. We’re EXcited to bring you this newsletter and if you find it useful, do share it with your networks.

Our Culture, Customer Experience, Employee Experience and Sustainability support offerings

We have a wide range of services that support the four things we care most about. Here’s three of them which you may wish to consider.


Content Marketing: Your content should be more than just words on a page. It should seek to engage, influence, and convert your audience. Our Content Marketing service is about crafting and executing a content strategy that not only speaks to your audience but also resonates with them, driving meaningful engagement and business growth. Our Content Marketing Solutions include: strategy development, content creation, SEO integration, social media integration, email marketing content and performance tracking. Elevate your content game today! Find out more.

Candidate Experience: If you wish to hire the best talent then you need to give them the best candidate experience. Anything less is likely to see them look elsewhere. Focussing on the Candidate Experience will result in: improved brand perception, increased candidate engagement, higher acceptance rates, constructive feedback loops and a long-term talent pipeline. Talk to us about how we can offer a bespoke approach to your organisation. Find out more.

Fearless Culture Programme: Culture is 'the way we do things around here'. But what if your culture is stifling growth? Fear not! Our programme will support in fostering a culture that embraces risk, encourages innovation, and celebrates learning from failure - all designed to support sustained success. Regardless of your organisation's size or sector, we can work closely with you to ensure that our approach resonates with your specific needs and objectives. Find out more.

You can view the whole range of our current services on our website.

Mojo motivator of the month – The Defender


There are nine recognised intrinsic motivators. This month we focus upon ‘The Defender’.

Defenders need security. They need to believe that what they are doing is contributing to a solid and predictable future. Defenders tend to be risk-averse and seek assurance and re-assurance.

If you have employees for which the above resonates, then you may wish to consider the following motivation strategies on an individual, team or organisation-wide basis.

Individual (What they can proactively do)

  • Actively find information relevant to their role - attend briefings, scan notice boards, check publications, websites and emails - to stay ahead of the game
  • Plan their future: both in the short, medium and long term
  • Be clear about the organisation’s mission and vision to decipher how they can contribute to its success
  • Ensure they have plenty of routine in their work
  • Keep a tidy workspace, to create a greater sense of order

Team (How the manager and colleagues can support)

  • Stress team values and co-operation
  • Define roles and responsibilities within the team clearly - remove ambiguity
  • Create and publish plans
  • Create an environment where dependability is par for the course

Organisation (What high-level activities can support)

  • Link organisational goals and achievement to personal security
  • Reward and value loyalty and faithful service
  • Communicate – especially good news - about the organisation and how it’s doing
  • Provide perks that tap into the need for security – health care provisions, pension enhancements, loyalty scheme.

If you’d like to understand more about intrinsic motivation, then view the mojo website or get in touch via: mojo@brandexperiences.com.

Motivation matters

As the saying goes, all feedback is a gift and here's some feedback related to mojo from our customers:

  • 91% of respondents find mojo very easy or easy to use
  • 98% of respondents find it very important or important to understand their motivation levels
  • 94% of respondents think it's important that their line manager understands their motivation

We think understanding intrinsic motivation in the workplace is important and so it seems do our customers. Want to understand more? Do get in touch.

Mojo Woman

Struggling to obtain budget for your employee experience?

Leaders are almost always judged on KPIs and financials. So, play their game and support any business case for investment in EX with the EXO ROI Calculator. This will display the ROI of investing in tools such as mojo. Don't believe us? Just give it a go! Access the calculator here.

ROI Calculator (1)

Want to understand more about the relationship between EX and IC?

Our Director of Employee Experience, Nicholas Wardle, will be part of a panel discussing 'There's no EX without IC'. This online event is designed to help internal comms practitioners to navigate the challenges to peak performance whilst maintaining resilience. Many industry leaders and new voices will be speaking across the day.

Event details:

  •  Date: 19 March
  • Time: 9.30am-4.00pm
  • Cost: £49 for members / £69 for non-members

You can access more details about the event and a booking link here.

Nicholas Wardle CIPR (1)

EX industry useful reports – February 2024

Just in case you missed them, here’s a round-up of some recent reports think you may find useful. This month we feature reports from Gallagher, McKinsey & Company and HR Director.

You can stay up-to-date with all things EX by following Brand Experiences on LinkedIn or via our website.

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Would you like to speak to one of our experts?