Video Marketing Strategy

Your EVP is the value that an employee can expect to receive in return for their performance at work and along with the employer brand is a key element in attracting the right people.

For most films we will also produce social media clips and trailers to promote awareness, expand reach and drive more traffic and viewers.

The hard work starts before a camera is switched on with powerful creative concepts and storylines.

There is overwhelming evidence that video is the most effective medium for both online and social media platforms. Just consider the popularity of YouTube and TikTok. Yet, despite this, very few businesses have been able to take full advantage of this powerful and engaging medium.

With PPC search terms becoming more competitive - and expensive - as well as a growing lack of trust in sponsored search results, forward thinking organisations are taking a different approach: Pillar Based Marketing is the natural and organic route to better SEO.