Video Marketing Strategy

We use our proven BASICS™ methodology to create powerful brand strategies designed to help realise the full potential of your brand and propel your business forward.

With PPC search terms becoming more competitive - and expensive - as well as a growing lack of trust in sponsored search results, forward thinking organisations are taking a different approach: Pillar Based Marketing is the natural and organic route to better SEO.

Content is still king when it comes to marketing your brand and your propositions but cutting through the noise is becoming more difficult.

Your EVP is the value that an employee can expect to receive in return for their performance at work and along with the employer brand is a key element in attracting the right people.

Let’s face it, at present, most careers pages are very basic and don’t give potential new hires a real feel for what working life is like at an organisation. Mentioning the values and a bullet point list of the benefits is hardly likely to inspire someone to join you. There is a better way!