Pillar Based Marketing

Digital Marketing Customer Experience Brand Strategy

With PPC search terms becoming more competitive - and expensive - as well as a growing lack of trust in sponsored search results, forward thinking organisations are taking a different approach: Pillar Based Marketing is the natural and organic route to better SEO.

Welcome to our dedicated Pillar Based Marketing (PBM) offering, where we transform your content marketing approach to drive engagement, enhance SEO, and elevate your brand's online presence.

What is Pillar-Based Marketing?

Pillar-Based Marketing is a cutting-edge content strategy that revolves around creating comprehensive, central pieces of content (pillar pages) linked to related, more detailed content (cluster content). This interconnected structure not only improves your SEO performance but also provides your audience with a more integrated and informative experience.

Our Consultancy Services

Strategy Development: We begin by crafting a bespoke PBM strategy tailored to your brand’s unique needs and goals, focusing on key topics that resonate with your audience.
Search Term Research: We then research the most popular search terms around your key pillars to ensure that your content addresses the most important questions your audience is asking.
Content Creation and Optimisation: Our team of expert content creators work to produce high-quality pillar and cluster content, ensuring each piece is optimised for search engines and user engagement.
Implementation and Integration: We guide you through the implementation of PBM across your digital platforms, ensuring a seamless integration with your existing marketing efforts.
Performance Analysis and Reporting: With a data-driven approach, we continually analyse the performance of your PBM strategy, providing detailed reports and actionable insights for ongoing optimisation.

Why Choose Us?

Experience: PBM may be a relatively new concept in SEO but our team comprises seasoned professionals with extensive experience in content marketing and PBM including our own website and SEO.
Unique Solutions: We understand that every organisation is different. We tailor our solutions to meet your specific needs and goals.
Results-Driven: Our focus is on delivering strategies that not only engage but also drive tangible business results and are sustainable over the long term.
Ongoing Support: We believe in building mutually beneficial partnerships with our clients, offering ongoing support and advice to ensure the continued success of your PBM strategy.

Transform Your Digital Marketing

Pillar-Based Marketing represents a paradigm shift in content creation and distribution. It's not just about producing content; it's about creating a cohesive, comprehensive, and connected content ecosystem that resonates with your audience and bolsters your SEO efforts.

Get Started Today

Ready to revolutionise your content marketing strategy with Pillar-Based Marketing? Contact us today to schedule a consultation and embark on your journey to a more integrated, impactful, and successful online presence.

Related Services

Employee Experience | Brand | Talent

Employee Value Proposition

Your EVP is the value that an employee can expect to receive in return for their performance at work and along with the employer brand is a key element in attracting the right people.

Customer Experience | Brand | Digital Marketing | Film & Video

Content Marketing

Content is still king when it comes to marketing your brand and your propositions but cutting through the noise is becoming more difficult.

Culture | Brand | Talent | Internal Comms | Employee Engagement

Employer Brand

An Employer Brand will outline a positive set of expectations and assumptions of what it’s like to work at an organisation. It supports efforts to differentiate the organisation in the labour market; enabling them to attract, recruit, retain and engage the right people. It also helps to keep existing employees motivated and engaged.

Digital Marketing | Film & Video

Social Video

For most films we will also produce social media clips and trailers to promote awareness, expand reach and drive more traffic and viewers.

Customer Experience | Strategy

Customer Experience (CX) Strategy

Great customer experiences don’t happen by accident, they need careful planning and thoughtful execution. We will help you develop a CX Strategy designed to attract, nurture, convert and retain the right customers.

Interested in Pillar Based Marketing?

Fed up with having to rely on sponsored ads and PPC? Let us show you how to win traffic organically and steal a march on your competitors.

Get in touch now