Employer Brand

An Employer Brand will outline a positive set of expectations and assumptions of what it’s like to work at an organisation. It supports efforts to differentiate the organisation in the labour market; enabling them to attract, recruit, retain and engage the right people. It also helps to keep existing employees motivated and engaged.

Clearly, your brand story needs to be authentic. A brand launched by a multi-millionaire cannot base its story around 'humble beginnings' (as so many brand stories do). It should be based on the truth and enable customers and employees to get a clear sense of the values of your company.

We can work with you to undertake the research, come up with recommendations, and produce deliverables such as artworks and videos.

What will you get from this?

  • A bespoke Employer Brand playbook
  • Employer Brand films
  • Employer Brand images and artworks
  • Employer Brand messaging

How much does it cost and how long will it take?

We can offer flexible packages where we can either create all of the content as well as undertaking the research or you can provide some or all of the content. To give an example:

  • We produced a Employer Brand for an organisation, which included the research, content, videos and artworks for a cost of £20,000

Typically, the whole process would take around 4-6 weeks.

Related Services

Culture Assessment

Every organisation is unique, and so are its cultural dynamics. Our Culture Assessment is customisable to fit the specific needs and context of your organisation, whether it's a small start up or a multinational corporation.

Candidate Experience

The way you treat candidates during the recruitment process says a lot about how you care for your people.

Brand Story

Your brand story is your calling card that should engage your target audiences and open up a dialogue that starts to build a meaningful relationship and an emotional connection.

Talent Attraction Portal

Let’s face it, at present, most careers pages are very basic and don’t give potential new hires a real feel for what working life is like at an organisation. Mentioning the values and a bullet point list of the benefits is hardly likely to inspire someone to join you. There is a better way!

Film & Video Production

There is overwhelming evidence that video is the most effective medium for both online and social media platforms. Just consider the popularity of YouTube and TikTok. Yet, despite this, very few businesses have been able to take full advantage of this powerful and engaging medium.

Could you benefit from this service?