Employer Brand

An Employer Brand will outline a positive set of expectations and assumptions of what it’s like to work at an organisation. It supports efforts to differentiate the organisation in the labour market; enabling them to attract, recruit, retain and engage the right people. It also helps to keep existing employees motivated and engaged.

Clearly, your brand story needs to be authentic. A brand launched by a multi-millionaire cannot base its story around 'humble beginnings' (as so many brand stories do). It should be based on the truth and enable customers and employees to get a clear sense of the values of your company.

We can work with you to undertake the research, come up with recommendations, and produce deliverables such as artworks and videos.

What will you get from this?

  • A bespoke Employer Brand playbook
  • Employer Brand films
  • Employer Brand images and artworks
  • Employer Brand messaging

How much does it cost and how long will it take?

We can offer flexible packages where we can either create all of the content as well as undertaking the research or you can provide some or all of the content. To give an example:

  • We produced a Employer Brand for an organisation, which included the research, content, videos and artworks for a cost of £20,000

Typically, the whole process would take around 4-6 weeks.

Related Services

Talent Attraction Portal

Let’s face it, at present, most careers pages are very basic and don’t give potential new hires a real feel for what working life is like at an organisation. Mentioning the values and a bullet point list of the benefits is hardly likely to inspire someone to join you. There is a better way!

Internal Communications Strategy

As George Bernard Shaw said: "The single biggest problem in communication is the illusion that it has taken place." Impactful IC strategies will enable employees to be aware, help them to understand, let them know what they need to do, and where to go for support.

Film & Video Production

There is overwhelming evidence that video is the most effective medium for both online and social media platforms. Just consider the popularity of YouTube and TikTok. Yet, despite this, very few businesses have been able to take full advantage of this powerful and engaging medium.

Employee Journey Mapping

Employee Journey Maps are at the heart of the Employee Experience. They are key to understanding existing experiences and identifying where improvements can be made.

Employee Experience Audits

You audit your finances, you audit your stock... but what about your people? When was the last time you went beyond employee surveys to discover how effective your employee experiences are?

Could you benefit from this service?