Employer Brand

An Employer Brand will outline a positive set of expectations and assumptions of what it’s like to work at an organisation. It supports efforts to differentiate the organisation in the labour market; enabling them to attract, recruit, retain and engage the right people. It also helps to keep existing employees motivated and engaged.

Clearly, your brand story needs to be authentic. A brand launched by a multi-millionaire cannot base its story around 'humble beginnings' (as so many brand stories do). It should be based on the truth and enable customers and employees to get a clear sense of the values of your company.

We can work with you to undertake the research, come up with recommendations, and produce deliverables such as artworks and videos.

What will you get from this?

  • A bespoke Employer Brand playbook
  • Employer Brand films
  • Employer Brand images and artworks
  • Employer Brand messaging

How much does it cost and how long will it take?

We can offer flexible packages where we can either create all of the content as well as undertaking the research or you can provide some or all of the content. To give an example:

  • We produced a Employer Brand for an organisation, which included the research, content, videos and artworks for a cost of £20,000

Typically, the whole process would take around 4-6 weeks.

Related Services

Content Marketing

Content is still king when it comes to marketing your brand and your propositions but cutting through the noise is becoming more difficult.

Employee Journey Mapping

Employee Journey Maps are at the heart of the Employee Experience. They are key to understanding existing experiences and identifying where improvements can be made.

Brand Purpose

Create a purpose led brand that focuses on ‘why’ you do what you do and create a compelling proposition for both customers and employees.

Brand Story

Your brand story is your calling card that should engage your target audiences and open up a dialogue that starts to build a meaningful relationship and an emotional connection.

Employee Experience Audits

You audit your finances, you audit your stock... but what about your people? When was the last time you went beyond employee surveys to discover how effective your employee experiences are?

Could you benefit from this service?