Employee Value Proposition

An Employer Brand will outline a positive set of expectations and assumptions of what it’s like to work at an organisation. It supports efforts to differentiate the organisation in the labour market; enabling them to attract, recruit, retain and engage the right people. It also helps to keep existing employees motivated and engaged.

It’s important to have a clear definition of what you are trying to achieve, and for this you need an EX strategy. We’ve developed a methodology for writing EX strategies called BASICS: Brand, Audience, Stories, Interactions, Content, Systems.

Employee Journey Maps are at the heart of the Employee Experience. They are key to understanding existing experiences and identifying where improvements can be made.

Create a purpose led brand that focuses on ‘why’ you do what you do and create a compelling proposition for both customers and employees.

We use our proven BASICS™ methodology to create powerful brand strategies designed to help realise the full potential of your brand and propel your business forward.