Sustainability in practice: mini case studies of successful implementations

4 Minutes
Constructing a better world for ourselves and generations to come.

In an era grappling with escalating challenges like climate change, resource depletion, and social inequality, innovative solutions are no longer just a necessity; they are an imperative.

Companies globally are harnessing technology's power, instituting stringent environmental standards, and fostering social responsibility to mitigate their planetary impact. From leveraging AI-powered systems to optimising transport efficiency to implementing rigorous supplier codes of conduct that enforce both environmental and humanitarian standards, businesses are spearheading a new age of sustainability. These case studies not only spotlight pioneering approaches but underscore businesses' pivotal role in shaping a more sustainable and just future. 


In a world increasingly conscious of its environmental footprint, UPS has taken a significant stride with its ORION system, an AI-fueled route optimiser. This initiative not only preserves 10 million gallons of fuel yearly but also slashes UPS's carbon footprint by 100,000 metric tonnes – tantamount to removing 20,000 cars off the road! 


IKEA's IWAY initiative is a supplier code of conduct setting new standards for environmental and humanitarian responsibility. Over two decades, IWAY has evolved, now encompassing core worker rights, workplace safety, and even water and waste management. IKEA's commitment to sustainability sets a gold standard for other organisations, showcasing that responsibility and business can indeed be intertwined.


This notion of corporate responsibility is further exemplified by General Electric (GE) and its Digital Wind Farm initiative. GE employs IoT and digital twins technology to optimise wind turbine productivity, boosting green energy production by 10%. This technological leap not only contributes to a cleaner energy mix but also acts as a bridge to our next example of sustainable innovation.

Swire Properties

Based in China and Hong Kong, they have taken the concept of sustainability to the realm of construction with its green building, One Taikoo Place. By harnessing 3D modelling and intelligent lighting systems, the building strives to substantially reduce GHG emissions. This initiative demonstrates that sustainability is not confined to any one industry; it's a universal aspiration.


Software firm Gusto is tackling a social issue that affects many of us: gender inequality. They've managed to elevate the ratio of female engineers from slightly over 5% to approximately 20% in a single year. This is a significant stride towards fostering a more inclusive work environment, a goal as crucial as it is challenging.


The challenge of sustainability also permeates the financial sector, where HSBC is setting an example by pledging to invest $100 billion in sustainability projects by 2025. This financial commitment to a greener future acts as a segue to our next sustainability innovator.


This luminaire producer has embraced a unique business model, allowing them to lease their lighting systems to users. This not only diminishes waste but also fosters the production of high-quality, repairable items. It's a win-win scenario for both the company and the planet.


Airbus employs additive manufacturing to craft lighter aircraft parts. The outcome? Planes that guzzle less fuel, significantly reducing their carbon emissions. It's another instance of how innovation can pave the way for sustainability.

Tata Power

Based in India, they're installing solar panels to generate green electricity. This initiative underscores that every space, even an unused rooftop, can contribute to a more sustainable future.

Hugo Boss

This global fashion giant, is also leaving its mark. The company has devised an all-encompassing sustainability strategy grounded in six pillars: Vision and Strategy, Environment, Employees, Partners, Products, and Society. This strategy entails collaborating with stakeholders to advance the United Nations' Sustainable Development Goals (SDGs), scaling down energy consumption and carbon emissions, nurturing a conducive work environment, and nurturing responsible partnerships. Hugo Boss is also innovating sustainably by renouncing animal testing and striving for more sustainable materials in its products. Through these multifaceted endeavours, the company is not just redefining fashion but also contributing to a more sustainable and just world.

Kering S.A

Another pioneer in the luxury sector, Kering S.A., has crafted a 2025 Sustainability Strategy hinged on three pillars: care, collaborate, and create. Kering is resolute in scaling down its environmental footprint, conserving natural resources, and fostering transparency and responsibility across its supply chain. The company's target includes reducing its Environmental Profit & Loss (EP&L) account by 40% and slashing carbon emissions by 50% by 2025. Moreover, Kering is dedicated to safeguarding craftsmanship, championing diversity and parity, and nurturing innovation through initiatives like the Materials Innovation Lab (MIL). Despite a variegated financial performance in 2018, Kering achieved a 14% EP&L intensity reduction from 2015-2018 and saw its revenue climb from €7.66 billion in 2015 to €13.665 billion in 2018. Through its exhaustive approach to sustainability, Kering is making a tangible contribution to a more sustainable and just world while reshaping the landscape of luxury.

As we see, the journey towards sustainability encompasses diverse sectors, extending beyond environmental considerations to encompass social and economic aspects. From UPS's ORION system to HSBC's fiscal commitment to a greener future, companies worldwide are devising innovative strategies to mitigate their environmental footprint, promote social responsibility, and foster economic progress. Whether it involves curbing carbon emissions, advocating responsible sourcing and consumption, bridging gender disparities, or funding green initiatives, these endeavours are vital elements in the broader puzzle of our pursuit of a more sustainable and just future.

As consumers, we hold the responsibility to endorse these initiatives and contribute in our daily lives to this global movement. Together, we can construct a better world for ourselves and generations to come.

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