Monetising the Employee Experience

In November 2019 we created the Employee Experience Opportunity in partnership with the Institute of Internal Communication. Our mission was for the employee experience to have parity with the customer experience. The key to achieving this aim is helping organisations to understand and prove the ROI for investing in their people.

The book, Monetising the Employee Experience, was published in April 2021 with the aim of showing how to:

  • Build the business case for investing in the employee experience
  • Demonstrate why the ROI for EX is bigger and more easily realised than CX
  • Understand the relationship between motivation and productivity
  • Calculate how much more productive and profitable your organisation could be with a more motivated workforce
  • Use the EXO Toolkit to deliver a great employee experience

We feel that investing in the employee experience is a win:win:win.

  • Employees win, as they have a more enjoyable and fulfilling work life
  • Customers win, as they will be served by motivated and happy employees
  • Businesses win, as they benefit from increased employee productivity and customer satisfaction

So, it’s not: ‘Can you afford to invest in the employee experience?’, it’s: ‘Can you afford not to?’.

The book is available on Amazon and via other booksellers.

Here’s what people are saying about the book

With so many competing interests vying for corporate budgets, it is refreshing to see a compelling connection between employee experience and the bottom line. This book makes the business case in a way that should force every CEO to sit up and take notice. I thoroughly recommend it!

Bert P, Amazon customer

This is both an insightful and educational read. The motivation of an employee is key to any successful business and can be undervalued. This really identifies the benefits to both employer and employee. Mike Sharples and Nicholas Wardle should be saluted for providing knowledge and 'how' investing in an employee can make any business more productive and enjoyable.

Graham Hale, Amazon customer

Every business leader should read and fully digest this very well written book if they really want to understand that employees are their key to a successful company.

Amanda Holden, Amazon customer

Monetising the Employee Experience is a must read book for anybody with a role to play in employee welfare and experience. It builds on the research from the Employee Experience Opportunity Survey 2020 and provides practical solutions that demonstrate the ROI for increased investment in looking after employees, and the positive benefits this will have, not just on employee motivation and well-being but, crucially, on productivity and performance.

Get the book...

Monetising the Employee Experience is a must read book for anybody with a role to play in employee welfare and experience. It builds on the research from the Employee Experience Opportunity Survey 2020 and provides practical solutions that demonstrate the ROI for increased investment in looking after employees, and the positive benefits this will have, not just on employee motivation and well-being but, crucially, on productivity and performance.
Buy now on Amazon

Related Insights

Employee Experience EXplained #6: How do you create the Moments that Matter?

In the sixth in the series, Nicholas Wardle explains the process behind how you define these.
2 Minutes 11/11/2023

How can organisational culture foster innovation?

The journey towards a culture of innovation requires dedication, adaptability, and a deep understanding of the psychological and cultural factors that drive it.
3 Minutes

The importance of thought leadership

Show your audience that you're ahead of the game
3 Minutes

EXclusive News – March 2024

Welcome to the latest edition of EXclusive News, produced by Brand Experiences.
3 Minutes 28/03/2024

Would you like to speak to one of our experts?