Telling the R&M brand story
R&M Electrical have been in operation for over 30 years and have grown from an electrical warehouse in Southampton to a global business supplying large development projects and MRO contracts and a turnover approaching £100M.
- Content Strategy
- Film Production
- Video Marketing Strategy
- Brand Development
Initially we created a brand video that covered the entire business and allowed them to tell their brand story in a clear and consistent manner. As part of this process we created the strapline ‘better, smarter, safer’ to reinforce R&M’s key benefits and develop the brand further.
Impressed with the initial brand film, we were then asked to identify other areas that could benefit from film. We developed a Video Marketing Strategy for R&M that would allow them to tell utilise film in a cost effective way and allow them to compete with much larger rivals in the Oil & Gas and Marine sectors.
Once the strategy was signed off we set about creating a range of films for the different markets served by R&M, some of which you can see here.