Launching the UKCRIC brand
Launching the UK Collaboratorium for Research on Infrastructure and Cities
UKCRIC had just received their initial tranche of funding and needed to build a brand and associated collateral
UKCRIC is a unique collaboration between 16 of the UK’s top Universities to bring together research on sustainable infrastructure and future cities. A full list of the founder members can be seen below.
The initial challenge was to create a brand strategy that satisfied all of the key stakeholders, which was facilitated through brand workshops where we explored the brand purpose, vision & values and brand promise. Once this was agreed, we created a number of brand assets, some of which can be seen below.
Now that the UKCRIC brand and presence is established, we are utilising tools such as marketing automation technology to communicate the work that UKCRIC is undertaking to the various levels of stakeholders including Government, Funders, Academia, Supply Chain, Businesses and ultimately Citizens and end users of the infrastructure.