Launching Aura technology

The founders of Aura approached us to help them launch their new business in 2017

About Aura

Aura Technology was created to fill a gap in the market for strategically led IT managed services to mid-market businesses. With a focus on redefining the relationship between business and IT, Aura has grown from a startup to a £10m business employing over 100 people in just over 2 years.

When we got involved the founders had registered a new company – TecAffinity – and were looking for branding and website support to get the business launched.


It was clear that this was a very ambitious business and we didn’t feel that the chosen name reflected that ambition, so we set about coming up with a new name, eventually settling on Aura Technology. We then worked with the Board to create a brand strategy from which we were able to define the brand identity, the strapline ‘redefining the relationship between business and IT’. This included differentiating Aura from the typical scare-mongering approach of many IT providers in favour of positive messaging that focused on the benefits of a strong IT infrastructure that meets the strategic needs of the customer.

We then produced the collateral needed to start trading, including a website, business cards and electronic brochures. We have continued to support Aura throughout their phenomenal growth, operating as their outsourced marketing team.

Projects Images Aura Website
Projects Images Aura Bcards
Projects Images Aura Ad
Projects Images Aura Brochure

Do you have a similar project or requirement?