Internal Communications and Employee Engagement
Internal Communications Strategy
As George Bernard Shaw said: "The single biggest problem in communication is the illusion that it has taken place." Impactful IC strategies will enable employees to be aware, help them to understand, let them know what they need to do, and where to go for support.
Internal Communications Tactics
The strategy is the master plan, and the tactics are the moves of the chess pieces. IC deliverables must go where the employees are and speak to them in a language that they understand if you wish to engage and inspire.
Internal Communications Channels
With the rise of digital platforms, it's becoming increasingly challenging to get the channel mix right. But if you understand your employees' communications preferences, then you can deliver effective online and offline content.
Employee Engagement Strategy
According to Gallup, highly engaged teams are 21% more profitable. Utilising the four enablers of engagement – Strategic Narrative, Employee Voice, Engaging Managers and Integrity – will not only support profit-making, but also reduce sickness and turnover.
Internal Communications & Employee Engagement Review
As well as refreshing your strategy every 2-3 years, you should undertake a thorough review of your audiences’ needs, your channels, and your opportunities. We can guide you through this important process and ensure that you’re asking the right questions and are focusing on what’s important. The outcomes will become your ‘north star’ and will enable you to stop making noise and start making sense.
The Employee Experience Opportunity
We are on a mission to achieve parity between EX and CX. This means parity in the boardroom, parity on budgets, all driven by a clearly demonstrable ROI.