What we do
We treat each project as a unique opportunity to do something special and add real and sustainable value to our client's business. This means delivering results that are totally aligned with their corporate objectives and business plans, working within the budgetary constraints but maximising the return on investment.
Our clients expect us to be strategic, creative and pro-active, which is why we are always looking for ways to increase the value of their brand. It is this level of commitment and engagement that creates the trust that is so crucial to achieving the best possible results.
Whatever stage your business is at, we have the experience and solutions to help get you to the next level.
Launch
Whether launching a new business, product or entering a new market, you only get one chance to make a first impression. A well conceived and executed launch is critical to establish credibility and build early momentum.
Reboot
Reboot is ideal for businesses that need a rethink or a kick-start. We bring a fresh perspective and the tools to re-energise the business around a revised strategy designed to create incremental opportunities from existing resources.
Ramp Up
If all of the building blocks for success are in place, we help by amplifying the messages to reach a wider audience and accelerate the growth. Opportunities and goals are realised sooner while minimising the threat from competitors.
Our approach
It doesn't matter whether you are dealing with customers, employees, prospects or candidates - our approach is the same - deliver the best possible experience you can to create successful outcomes.
These days, that means considering the entire customer and employee life-cycle to engage earlier and retain for longer.
Attract
Whether you are looking to attract new customers or employees to your organisation, the first step is to create awareness of your brand, products and services with the aim of driving traffic to your website or talent attraction platform where you can engage with them. This requires content that addresses the specific needs and / or concerns of your target audiences. All available channels are used to promote this content including search engines, social media, email lists and the media.
Nurture
Once visitors arrive at your website the role of the content they engage with is to identify potential customers or employees and qualify their readiness to convert. Whilst some visitors will be immediate prospects and will fill out a contact form, this represents only a very small percentage (normally less than 10 per cent), the rest will need further nurturing until they are ready to engage with your sales force or recruitment team. During the nurturing phase we are using the data we collect about their interests to personalise their experience and are regularly testing for buying signals and opportunities to convert.
Convert
The key to converting visitors into customers is to focus your sales efforts on prospects who are both ready to buy and already engaged with your brand as these will be most likely to buy from you. During the nurturing process, we are building a lead score for each visitor based on the content they have engaged with and the actions they have taken. We use the lead score to identify when prospects are ready to engage with sales. This provides the sales force with a steady stream of well qualified leads along with a full history of that individuals actions to date, providing a great starting point for a productive first call. The same approach can be used with a talent attraction platform to identify the candidates that are best suited to your business.
Retain
Once a customer has made a purchase, we continue to nurture during the onboarding process to ensure an outstanding customer experience is delivered and we begin to create loyalty that will be reflected in the future through repeat business, cross selling and ultimately referrals. We then use all of the knowledge we have gained about the customer to provide highly relevant and personalised communications to build stronger relationships over time. For employees we are looking to create a friction-less employee experience that allows them to be as productive as possible and maintain there levels of motivation. As with customers, personalisation is the key to an exceptional employee experience as what motivates one person may not motivate another.