Your EVP is the value that an employee can expect to receive in return for their performance at work and along with the employer brand is a key element in attracting the right people.
Let’s face it, at present, most careers pages are very basic and don’t give potential new hires a real feel for what working life is like at an organisation. Mentioning the values and a bullet point list of the benefits is hardly likely to inspire someone to join you. There is a better way!
An Employer Brand will outline a positive set of expectations and assumptions of what it’s like to work at an organisation. It supports efforts to differentiate the organisation in the labour market; enabling them to attract, recruit, retain and engage the right people. It also helps to keep existing employees motivated and engaged.
Your brand story is your calling card that should engage your target audiences and open up a dialogue that starts to build a meaningful relationship and an emotional connection.
