Employee Value Proposition

This Masterclass is for you if you're looking for inspiration and advice on how to build the business case for EX and on how to create great experiences for your employees.

This tool is designed to help demonstrate the business case for investing in your people and secure the budget necessary to make a real difference.

The way you treat candidates during the recruitment process says a lot about how you care for your people.

An Employer Brand will outline a positive set of expectations and assumptions of what it’s like to work at an organisation. It supports efforts to differentiate the organisation in the labour market; enabling them to attract, recruit, retain and engage the right people. It also helps to keep existing employees motivated and engaged.

It’s important to have a clear definition of what you are trying to achieve, and for this you need an EX strategy. We’ve developed a methodology for writing EX strategies called BASICS: Brand, Audience, Stories, Interactions, Content, Systems.